he's told chrysler to italians were going to make jeeps in china. romney will fight for every american jobs. >> ibm @ rahm and i approve this message. host: that ad was quickly refuted by the obama campaign. this ad became a real distraction to the campaign in the following weeks. they will say if you looked at where the results were in ohio, where they lost was not in the automobile district but elsewhere. it created a stink over the romney campaign in the final days that hurt him everywhere. to us, this ad captures something important. it is their uneasiness about talking about issues that are not helpful for them earlier on but they had to be talked about. this saw the automobile issue was playing on obama's turf. they were talking about it so it was an issue out there. when you don't talk about it and don't explain it, that's a problem. there was a notion run the campaign, if you are explaining, you are a loser. the problem was by not explaining or even addressing, they let themselves be defined. they realize this late in the game. there was hug